Your best car event ever
We build a reputation that helps your business grow
ABOUT US
Avtorazum is a creative automotive events agency with a 20-year track record. Since 2006, we've been putting together events for car brands, and for most of them we've become a long-term partner they trust with their most important stuff.
Mercedes-Benz AMG Performance Tour — six years of organizing competitions at the country's biggest racetracks. Jaguar Land Rover — over 8 years of all-around partnership, including road shows in 40 cities. For Land Rover, from 2014 to 2018 we pulled off more than 30 'Discovering Russia' expeditions and kept the series going with the 'Time for New Discoveries' project across CIS countries.
Our events have picked up awards like 'Event of the Year,' 'Best Test Drive of the Year,' and 'Best Media Project' from AKMR and BEMA.
But our biggest pride is our own pool of driving instructors, trained and certified by the world's top automakers: Jaguar Land Rover, Mercedes-Benz, Porsche, Volvo.
We believe in what we do. We do what we love
Mercedes-Benz AMG Performance Tour — six years of organizing competitions at the country's biggest racetracks. Jaguar Land Rover — over 8 years of all-around partnership, including road shows in 40 cities. For Land Rover, from 2014 to 2018 we pulled off more than 30 'Discovering Russia' expeditions and kept the series going with the 'Time for New Discoveries' project across CIS countries.
Our events have picked up awards like 'Event of the Year,' 'Best Test Drive of the Year,' and 'Best Media Project' from AKMR and BEMA.
But our biggest pride is our own pool of driving instructors, trained and certified by the world's top automakers: Jaguar Land Rover, Mercedes-Benz, Porsche, Volvo.
We believe in what we do. We do what we love
- years of successSince 2006, we've been creating events for car brands. We've become a long-term partner for most of them — and the agency they trust with their most important stuff.20
- projects deliveredFrom new model launches and press tours to Guinness records and expeditions for private clients. Every project builds the brand's reputation and drives its business results.600
- major companies chose usAmong our clients are Chery, Jetour, OMODA, Geely, Haval, EXEED, LADA, GAZ, Subaru, Volkswagen, Jaguar Land Rover, Mercedes-Benz and other market leaders.30
- Guinness World RecordsFor Volkswagen — the longest car journey in a single country (15,793 km). For Land Rover — the biggest parade (2,152 vehicles, 5,284 participants). For Volkswagen and Opel — record-breaking numbers of participants and cars.4
- countries we've worked inOur projects go way beyond our own country — we put on events across the CIS, Europe, Asia, Africa and the Americas.26
- employeesThe company's resources are impressive: 200+ staff can work a single event at the same time, making sure everything runs safely and flawlessly.200
OUR SERVICES
PRESENTATIONS, LAUNCHES, ROLLOUTS
The most ambitious and visually striking part of our work. We create events that become a reference point for the brand in the market — and stay in memory for years.
Over 20 years, brands have trusted us with the launches of Land Rover, Mercedes-Benz, Genesis, Hyundai, Chevrolet, AvtoVAZ, and GAC. Our presentations have won «Event of the Year» and BEMA awards. These are events that get written about, benchmarked against, and quoted.
What you get:
Over 20 years, brands have trusted us with the launches of Land Rover, Mercedes-Benz, Genesis, Hyundai, Chevrolet, AvtoVAZ, and GAC. Our presentations have won «Event of the Year» and BEMA awards. These are events that get written about, benchmarked against, and quoted.
What you get:
- A concept that reinforces brand positioning
- Unique stage design and multimedia content
- Full cycle: from idea to post-release
- An event that drives reputation and sales
TEST DRIVES AND PRESS TOURS
Perhaps the most substantial part of our events. We study the brand and the vehicle, identify its strengths — and build a route where every characteristic is fully revealed.
Together with journalists and clients, we have travelled across Russia, Asia, Africa, South and North America. We hold a Guinness World Record for the longest car journey within a single country — 15,793 km in one project.
What you get:
Together with journalists and clients, we have travelled across Russia, Asia, Africa, South and North America. We hold a Guinness World Record for the longest car journey within a single country — 15,793 km in one project.
What you get:
- A unique route tailored to a specific model
- Full immersion in the region: nature, culture, customs
- Memorable activities and unique experiences for journalists and clients
- Content that lives for years: photos, videos, reviews, publications
DEALER TRAININGS
To present a vehicle to customers, one must know it, feel it, and love it. We organise theoretical and practical training that turns dealers into true experts and brand ambassadors.
Our instructors are trained and certified by leading global automakers — Porsche, Mercedes-Benz, Jaguar Land Rover, Volvo. We understand the learning process from both sides and make training as effective as possible.
What you get:
Our instructors are trained and certified by leading global automakers — Porsche, Mercedes-Benz, Jaguar Land Rover, Volvo. We understand the learning process from both sides and make training as effective as possible.
What you get:
- A programme tailored to a specific model and objectives
- A mix of theory, system demonstrations, and driving practice
- Comparative test drives against competitors
- A team that speaks the same language as dealers
ROAD SHOW
Customer events and roadshows are our particular passion. Here we meet face to face with the audience we work for: real customers, dealers, and journalists across the regions.
We run roadshows simultaneously in multiple Russian cities, ensure safe vehicle logistics, install unique off-road simulators, and monitor compliance with standards together with dealers.
What you get:
We run roadshows simultaneously in multiple Russian cities, ensure safe vehicle logistics, install unique off-road simulators, and monitor compliance with standards together with dealers.
What you get:
- A single event standard in every city
- Our own fleet of simulators and technical structures
- Turnkey logistics and fleet coordination
- Feedback from real audiences in the regions
CONFERENCES
Conferences are an opportunity to make a statement not through advertising, but through expertise. We organise business and industry conferences where your brand becomes not a sponsor, but the author of the agenda.
We take care of everything: from concept and programme to speaker selection, venue management, media accreditation, and post-release. We shape key messages that build reputation and strengthen the brand's position in the professional community.
What you get:
We take care of everything: from concept and programme to speaker selection, venue management, media accreditation, and post-release. We shape key messages that build reputation and strengthen the brand's position in the professional community.
What you get:
- A programme built around your business objectives
- Industry-level speakers and moderators
- Coverage in specialised and business media
- Video and photo content for further use
- A reputation as an expert, not just a market participant
Sport events are emotion, drive, and a true test of the vehicle's durability. We organise track days, races, rallies, amateur and professional competitions that become a standout event for the brand and its audience.
We handle everything: from track selection and logistics to working with drivers, judges, media, and spectators. We ensure safety, spectacle, and media coverage. Such events build the brand's reputation as a manufacturer that is not afraid of competition and can prove its performance on the track.
What you get:
We handle everything: from track selection and logistics to working with drivers, judges, media, and spectators. We ensure safety, spectacle, and media coverage. Such events build the brand's reputation as a manufacturer that is not afraid of competition and can prove its performance on the track.
What you get:
- Organisation of track days, races, rallies, and amateur competitions
- Full logistics, safety, and technical support
- Work with drivers, judges, and the professional community
- Coverage in automotive and sports media
- Emotional content that drives reputation and loyalty
SPECIAL EVENTS
Some events cannot be repeated. We create exactly those: Guinness World Records, large-scale flash mobs, and unconventional PR campaigns that make global headlines and become part of brand history.
Gather 3,500 Land Rover vehicles in one place? Build the world's largest car brand logo from vehicles of a single marque? Complete the longest journey within a single country? We have done all of this — and registered it in the Guinness Book of Records.
What you get:
Gather 3,500 Land Rover vehicles in one place? Build the world's largest car brand logo from vehicles of a single marque? Complete the longest journey within a single country? We have done all of this — and registered it in the Guinness Book of Records.
What you get:
- Development of a special event concept for your brand
- Full support: from idea to record registration
- International-level media impact
- Publications in Russian and international media
- An event that becomes part of the brand's history for decades
EXPEDITIONS
Expeditions are a format where the vehicle reveals its true potential, and the brand gains content and stories that live for years. We design routes for a specific model and objective: from the Kola Peninsula to Lake Baikal, from the Caucasus to the Far East.
Every expedition is not just a trip, but a strategic PR tool. Journalists, bloggers, and opinion leaders witness the vehicle's capabilities in real, not test-track, conditions. Their publications, photos, and videos build audience trust and strengthen the brand's reputation.
What you get:
Every expedition is not just a trip, but a strategic PR tool. Journalists, bloggers, and opinion leaders witness the vehicle's capabilities in real, not test-track, conditions. Their publications, photos, and videos build audience trust and strengthen the brand's reputation.
What you get:
- A unique route designed for your product and goals
- Full support: logistics, safety, technical assistance
- Content for media, social networks, and internal communications
- Publications in leading automotive and business media
- A story that will be remembered and quoted for years
EVENTS WITH HYBRIDS AND ELECTRIC VEHICLES
A new, highly dynamic, and fast-growing area where we already have extensive experience.
Electric and hybrid vehicles require a special approach to event organisation: different infrastructure, a different test-drive scenario, a different conversation with the audience. We know how to handle this specificity — from selecting charging stations and building a route with range in mind to demonstrating regenerative braking, autonomous driving, and digital services.
We have delivered projects for brands that were the first to bring hybrids and electric vehicles to the Russian market. We know how to present a new product so that it inspires rather than intimidates: through clear scenarios, genuine emotions, and an honest test drive. We organise presentations, press tours, customer events, and dealer training programmes.
What you get:
Electric and hybrid vehicles require a special approach to event organisation: different infrastructure, a different test-drive scenario, a different conversation with the audience. We know how to handle this specificity — from selecting charging stations and building a route with range in mind to demonstrating regenerative braking, autonomous driving, and digital services.
We have delivered projects for brands that were the first to bring hybrids and electric vehicles to the Russian market. We know how to present a new product so that it inspires rather than intimidates: through clear scenarios, genuine emotions, and an honest test drive. We organise presentations, press tours, customer events, and dealer training programmes.
What you get:
- Development of an event concept tailored to EVs and hybrids
- Selection of locations with the necessary charging infrastructure
- Route planning with range and model specifics in mind
- Demonstration of technologies: regeneration, autopilot, digital services
- Training for audiences and dealers on working with a new type of vehicle
- Content for media and social networks that builds trust in new technologies
PR SUPPORT
We provide full PR support for your brand: we build a communication strategy, work with media and opinion leaders, manage reputation, and turn every event into a news hook.
PR is not one-off publications, but systematic work that builds reputation and drives business growth. We develop the brand's communication strategy, define key messages, and consistently deliver them to the target audience through relevant channels.
We have over 10 years of experience in PR and communications, our own media database, and personal contacts with leading publications and bloggers. We work for measurable results: publications, reach, awareness, trust.
What's included:
PR is not one-off publications, but systematic work that builds reputation and drives business growth. We develop the brand's communication strategy, define key messages, and consistently deliver them to the target audience through relevant channels.
We have over 10 years of experience in PR and communications, our own media database, and personal contacts with leading publications and bloggers. We work for measurable results: publications, reach, awareness, trust.
What's included:
- Media relations: press releases, expert comments, interviews, placements
- Work with bloggers and opinion leaders: integrations, special projects, reviews
- Reputation management: monitoring, negative coverage handling, crisis communications
- Social media management: content strategy, posts, stories, audience engagement
- Events and special projects: presentations, press conferences, press tours, unconventional PR campaigns
OUR CLIENTS
WE'RE PROUD TO WORK WITH LEADING AUTOMAKERS
WHAT JOURNALISTS SAY ABOUT US
Avtorazum LLC
Leave your event in the hands of professionals
Moscow, Sushchyovsky Val 49
Phone: +7 (915) 403-04-03
Email: info@avtorazum.ru
Moscow, Sushchyovsky Val 49
Phone: +7 (915) 403-04-03
Email: info@avtorazum.ru
Leave your event in the hands of professionals
Fill out the form below and we'll get in touch. We'll talk through your brief, suggest a format, and work out the cost.
